If you're running a serious Shopify store, you already know the problem: the built-in dashboard shows you revenue and orders, but it can't tell you which ad campaign drove your best customers, why a product sells well on Amazon but tanks on Shopify, or where to move your budget next week.
That's why most Shopify store owners end up with five browser tabs open, a messy spreadsheet, and a gut feeling that's wrong half the time.
1. MarketGrow — Best for multi-channel sellers
Best for: Ecommerce entrepreneurs selling across Shopify, Amazon, Meta Ads, Google Ads and TikTok Ads
MarketGrow connects your Shopify store with Amazon, Etsy, Meta Ads, Google Ads, and TikTok Ads — and surfaces the highest-impact actions you can take each day using AI. Instead of building dashboards yourself, MarketGrow tells you things like: "Your top product converts 3× better on Amazon than Shopify — here's how to shift your ad spend."
MarketGrow is now live
Connect your stores and get AI-powered actions every day. 14 days free.
Start free trial2. Shopify Analytics — Best for getting started
Best for: Single-channel stores and beginners
Shopify's native analytics covers the basics well: sessions, conversion rate, top products, sales by channel, and cohort analysis on higher-tier plans. If you're just starting out or running a single-channel store, this may be enough.
The gap: it doesn't track ad spend, ROAS, or cross-platform product performance. You can see revenue from a channel, but not what you spent to generate it. Cost: included in all Shopify plans.
3. Triple Whale — Best for high-spend DTC brands
Best for: Brands spending £20k+/month on ads
Triple Whale is the most popular analytics tool among high-spend DTC brands. Its "Pixel" tracks first-party purchase data, which helps with attribution in a post-iOS 14 world. The "Moby" AI assistant gives conversational answers about campaign performance. Starts at ~£129/month.
4. Northbeam — Best for complex multi-channel attribution
Best for: Brands running 5+ ad channels simultaneously
Northbeam is built for attribution — figuring out which touchpoint in a customer journey actually deserves credit for a purchase. Complex setup and priced for serious budgets (£500-£1,000+/month).
5. Daasity — Best for data warehouse control
Best for: Brands with a data analyst or BI team
Daasity pulls your Shopify, Amazon, and ad data into a data warehouse (BigQuery or Snowflake) and lets you build custom dashboards. Requires technical resources. From £299/month.
6. Glew.io — Best for customer segmentation
Best for: Shopify merchants focused on LTV and repeat purchase
Glew focuses on customer lifetime value, cohort analysis, and product profitability. Particularly good at identifying your highest-value customer segments. From £79/month.
7. Google Looker Studio — Best free option
Best for: Technically comfortable store owners on a tight budget
Free and highly flexible via third-party Shopify connectors. Requires setup time and connector fees (£20-50/month). No AI or automated insights, but powerful if you're willing to build it yourself.
The bottom line
Most Shopify analytics tools were built for a world where you run one store and one ad channel. In 2026, the average growing ecommerce brand is selling on 2-3 platforms and running ads on at least 2-3 channels simultaneously. If that's you, you need something that connects all of it.